Character and authenticity
A signature wine
We’ve collected autographs from Bauer family members, searching for strength, elegance and playfulness – each of them featured by Bauer’s fine wines.
We’ve created a signature inspired from all of them, without being one in particular. Because this is the Bauer wine signature. Period.
A simple, elegant monogram for the business entity behind the wine. The C springs out of the B like the new vines.
The colour palette
Each wine inspired a color, not identical with the color of the wine but in harmony with its notes. Together they make the Bauer colour range.
Building up the signature wine identity, we have created a label to support a wide, strong signature, embossed on light textured paper. After researching the labels on the market we chose a minimalistic design. The bottle can be easily spotted on the shelf, instantly communicating the brand – Bauer – and the type of wine – with the support of the color strip at the lower end of the label.